Written by Fred Musante
Tuesday, 24 November 2009
Jones Family Farms owners are watching the clock tick down toward the deadline for their Facebook face-off with Bishop’s Orchards in Guilford, wary that Bishop’s might be planning a last-minute push for fans.
Jones Farm marketing manager Keith Padin said the two family farm businesses have been competing for bragging rights for the past month to see which could attract the higher number of new fans to its Facebook page.
“We wanted to have a friendly competition with Bishop’s,” said Padin. The promotional stunt also includes a promise that the two farms would each donate $5,000 to local charities if they attracted 2,500 new fans, which they did.
“It just grew from there,” he said.